Bandwidth is the amount of data that is accessed while viewing a website. Every time a user views a website, data is transferred, and the measurement of that transfer is bandwidth. In general, images, audio files and video files are higher in bandwidth than text. That means that if you have a more burdensome website in terms of bandwidth – if you have lots of video or streaming audio, for example – you have a higher bandwidth requirement than someone with a simple text-only website, or someone with only a few low-resolution images. Some web hosts offer unlimited bandwidth, and some place a cap on it.

You can find out how many people visited your site through a number of different third party resources, such as Google Analytics or StatCounter. Some hosts provide easy ways to incorporate these tools into your website to start tracking, but some don’t give you any help in setup at all. It’s important that businesses install some sort of traffic counting tool on every page of a site and regularly decipher the data to make improvements to marketing and sales plans. For personal websites, traffic counters are merely tools of curiosity, but the numbers certainly are fun to keep an eye on!